The annual shopping event, Fashion’s Night Out, which is organised by
Vogue, has confirmed that it will take place in London on September 10,
under a new name, ‘Vogue Loves Regent Street’.
The name change, for the seventh annual event, marks the focus on the
central London street that houses many of London’s biggest fashion
retailers, in which Vogue editor Alexandra Shulman heralds as “the centre
of London’s retail heartland.”
‘Vogue Loves Regent Street’ will be part of Regent Street’s fashion and
design month, which will be running throughout September, and will be just
like Fashion’s Night Out with regards celebrating shopping and style.
Activity will take place from Oxford Street to Piccadilly, as well as
the surrounding streets, and will see luxury brands, high street retailers,
independent boutiques and local restaurants coming together for a night. A
full programme of events will be published nearer the time.
“We’re delighted to be celebrating Fashion’s Night Out for our seventh
consecutive year, and as the centre of London’s retail heartland it made
perfect sense to focus our activity with Vogue Loves Regent Street,” said
Shulman. “We hope thousands of shoppers will once again join us to
celebrate the street’s exciting mix of designer and high-street brands.”
Paul Lorraine, the general manager UK and president of the Regent
Street Association, added: “The retailers are delighted that Regent Street,
‘The Mile of Style’ and London’s premier shopping street, will be hosting
Vogue Loves Regent Street as part of our Fashion and Design Month, having
supported Fashion’s Night Out since its inception.
“Regent Street is synonymous with style, as the first purpose built
shopping street in Europe and now home to international fashion brands
including Burberry, Longchamp, Jaeger-LeCoultre, Hackett, Karl Lagerfeld,
Coach, Aquascutum and Watches of Switzerland.”
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