It’s bigger and better for the Tommy Hilfiger Group, the company announced the new location of a 22.000 m2 global flagship store on 5th Avenue in New York City. The new super shop is set over four floors, and will become the premiere flagship store in the company’s global retail portfolio of 545 stores worldwide. The new flagship store is located on one of the most prestigious shopping avenues and the signing of this lease marks a strategic move to expand the brand’s retail presence in the United States.
Once opened in November 2008, this store will join the newly opened Hilfiger Denim concept store and the women’s boutique on Bleecker Street in Manhattan, the Georgetown store in Washington, D.C. and the soon to be opened Miami Beach, Florida store in May 2008. The new flagship location will be the first Tommy Hilfiger store worldwide to incorporate every product category of the Tommy Hilfiger lifestyle, including the runway collection, the complete Hilfiger Denim collection and all the other clothing ranges.
“The New York store will be a true flagship for the brand with global exposure and impact,” states Tommy Hilfiger. “It is also a very important strategic move in our efforts to further redefine and elevate the brand’s positioning in the US market, a process which is well underway since our privatization in 2006. We intend to escalate the rate of new store openings over the years to come. We believe that the balance between these select new retail locations and the nationwide presence at wholesale via our strategic alliance with Macy’s will firmly anchor the brand in America for many years of growth.”
Tommy Hilfiger is a leading premium lifestyle brand and one of the largest designer apparel brands globally. Tommy Hilfiger Group designs and markets men’s and women’s casual wear, sportswear, jeans, children’s wear and footwear. The Group’s products can be found in its network of dedicated retail stores across the globe.
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Image: Tommy Hilfiger