Canadian actor Hayden Christensen will face Lacoste’s new male fragrance Challenge, which will launch in the UK on the 1st July 2009. As Lacoste’s first celebrity ambassador, Christensen’s active persona and casual elegance make him the natural embodiment of the brand.
“We’re delighted to be working with Hayden as the face of the new male fragrance from Lacoste as he perfectly captures the modern spirit of the brand. He’s young, stylish and dynamic, with a charismatic twinkle in his eye that perfectly brings to life the ethos of the new fragrance,” said Andreas Gerber, Global Marketing Director Lacoste Fragrances.
Christensen starred in Doug Liman’s ‘Jumper’, alongside Samuel L Jackson, Rachel Bilson and Jamie Bell. He is also known for his role as Anakin Skywalker in George Lucas’s blockbuster epics ‘Star Wars Episode 2: Attack of the Clones’ and ‘Star Wars Episode 3: Return of the Sith’.
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