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Primark aims to make a difference this Christmas and is therefore
running a special Christmas campaign this week to support the
Make-A-Wish foundation.
The value Irish retailer has teamed up with the global charity which
grants ‘wishes’ to seriously ill children between 3 and 17 and their
families and will be donating 2 pounds for every Christmas jumper sold
in store, from December 6 to 12.
“Primark is proud to support the charity Make-A-Wish in Europe this
Christmas,” commented Paul Marchant, chief executive officer of
Primark. “Especially because we love the magical feeling that we get
when the wishes of courageous children with incurable diseases are
fulfilled. We make them happy by giving them these unforgettable
moments.”
Neil Jones, the CEO of Make-A-Wish UK charity added: “We are very
satisfied with our collaboration with Primark. When you buy a sweater
this week, you contribute 2 pounds to this great initiative. We want
to give all children and young adults with serious illnesses a
valuable memory to keep.”
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