When you wish for your prospective clients to make a move
sooner rather than later, you need to induce urgency. Inducing that urgency in email
or marketing materials is actually quite simple. Simply use these three things
and you’ll have your audience rushing for your products or services in droves.
Creating a Sense of Urgency through
Writing
Marketers often use scarcity, deadline, and timeframe to
create that much-needed sense of urgency. These three work well so many
marketers rely on the combination of these three in their campaigns.
.
Scarcity
Marketers have been using scarcity for ages. Home shopping
channels used scarcity all the time to create a sense of urgency. After all, if
there are only five pieces of Magic
Stick 9000 in stock, you have to pick up that phone right away and order,
right?
.
Examples:
- Only seven more seats remaining for the upcoming
seminar. Book yours now! - The discounted items are only available while
stock last. Get them now before they’re gone!
Set a deadline
In real life, a deadline is something that can really get
you moving, so there’s no reason not to put one in your writing. A deadline is
a sign that you should stop dilly-dallying and get a move on.
.
Examples:
- This offer ends on Sunday. Don’t miss out!
- Your discount expires tomorrow. Act now!
Provide a timeframe
Just in case it’s not possible to set a deadline, you can
also set up a timeframe. Some people take deadlines as something threatening. A
timeframe, however, is a bit more friendly approach.
.
Examples:
- Reply within three days to claim your free
extras! - Last chance! Pre-order within the week to get
the full box set at a discounted price!
.
Just before we end this article, be sure to comb your
writing for any misspelling. A typo can send the wrong message to your audience
that you couldn’t be bothered to double check your writing. Not many customers
are willing to make a deal with a sloppy or lazy business. Can’t blame them,
really. You’re asking them to give you their money, right?
.
Now, before you send the email or print the marketing
materials, better be sure and use the online spelling and grammar checker.
That tool will easily spot any mistakes your eyes may just missed.
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