Eyewear brand Police, owned by Veneto-based manufacturer De Rigo, has
unveiled the first styles of its Police x Lewis Hamilton collection,
following the sponsorship agreement with Mercedes-AMG Petronas
Motorsport.
Police unveiled three styles of its design collaboration with Formula 1
World Champion, Lewis Hamilton at the 2019 British Grand Prix at
Silverstone, where Hamilton won, ahead of the debut of the entire eyewear
capsule collection planned for September.
The styles showcased included a mask style, a round style with a double
metal bridge and a geometric hexagonally shaped pair, which will all be
available in various colour versions. The preview collection will be
available exclusively on Yoox, priced from 149 – 185 pounds.
The eyewear collection forms part of Police’s sponsorship of
Mercedes-AMG Petronas Motorsport, where their logo is visible on both sides
of the helmets of drivers Lewis Hamilton and Valtteri Bottas and in the pit
garage, as well as appearing on the team’s marketing activities.
Massimo De Rigo, executive vice president of the De Rigo Group, said in
a statement: “We are extremely proud of this prestigious collaboration
between Police, our house brand which we value particularly, and
Mercedes-AMG Petronas Motorsport, the historic Formula 1 team.
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“Our determination to work with Lewis as both a brand ambassador and
designer presented a unique opportunity to join Police to the sports world
once again, and we are proud to be partnering with the strongest team in
one of the most popular sports in the world.”
Images: courtesy of Police x Lewis Hamilton