Coach built a reputation for themselves off of being a leather goods brand,
but, if you walk by a Coach boutique anytime soon, you’ll notice a lot more
ready-to-wear offerings. For those of us who grew up with Coach, it was the
boutique you walked by where you saw nothing but leather accessories, and
the thought of buying any other apparel aside from a bag, purse, or wallet
from there was not even in your train of thought. Ever since Stuart Vevers
has taken over as the brand’s creative director, all anyone in fashion
seems to be talking about is Coach’s ready-to-wear.
Coach’s leather and shearling offerings have become a hot commodity. The
brand’s ready-to-wear offerings have been so successful, that the brand,
which has been struggling financially, and recently closed 70 stores, has
now announced the launch of new higher priced line called Coach 1941, which
was presented at NYFW recently.
Coach puts emphasis on ready-to-wear
The higher end line arrives at the perfect time as Coach prepares to
celebrate its 75th anniversary next year. For a brand that ins’t
particularly known for ready-to-wear, instead of creating pieces for a
whole look, Vevers has worked to ensure that every piece manages to stand
out on its own. Coach ready-to-wear is very unique in that sense, because
Vevers isn’t going for the traditionally cohesive look.
For his latest collection, Vevers drew inspiration from both the Midwest
and New York City. If he has his way, Coach will become one of the most
desirable outerwear destinations in competition with the likes of Burberry.
As Vevers told fashionista about Coach as the brand moves forward, “Last
season we were just finding our feet, now we’ve really found them.”
Click Here: pinko shop cheap