London-based non-profit showcase for emerging design talent, On Off,
founded by Lee Lapthorne in 2003, has turned to crowdfunding site
indiegogo.com to raise 25,000 pounds to help the organisation to “continue
to support the next generation of designers”.
All donations to the fund will go towards its spring/summer 2016
showcase, which it is planning to host three shows a day during London
Fashion Week in September. Taking place at The Vinyl Factory in Soho,
London, which is just minutes away from the new BFC show space at the
Brewer Street car park.
In its crowdfunding appeal, On Off states that all donations will go
towards helping create a “state of the art catwalk space” complete with
staging, lighting, live music, a crew of backstage experts, and a film
recording, as well as allow the organisation to stage events in the On Off
hub, such as exclusive performances and masterclasses.
Depending on the size of the contribution that donors make, they can
receive perks in return for their contributions, such as seeing their name
in lights, receiving a limited edition designer T-shirt, or even catwalk
show tickets and backstage access to On Off shows during London Fashion Week
to meet the designers taking part in the showcase.
On Off uses Indiegogo to raise funds for LFW
On Off’s goal has always to “help and mentor” new fashion designers who
have limited financial backing, states Lapthorne, and over the years the
showcase has helped launch several prominent London labels including J.W.
Anderson, Peter Pilotto
Pugh, who are all among those who showcased their early collections at On
Off.
To spread the news of its crowdfunding campaign, On Off is using
Thunderclap, a platform that will allow it to blast information about the
appeal through its supporters’ social media pages if On Off reaches a goal
of 250 supporters. If it does reach the target the campaign will be
promoted on Twitter, Facebook and Tumblr on August 7 by all those
supporters who signed up.
The crowdsourcing campaign closes on August 11 and as the goal is
‘flexible funding’ even if On Off doesn’t hit its target of 25,000 pounds
it will still receive all funds raised.
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Images: On Off