Louis Vuitton staged its first ready-to-wear catwalk show outside Paris this week in Tokyo with the Marc Jacobs-designed autumn/winter 2006/07 collection bidding to entice new customers in Asia’s fashion capital, according to WGSN. “This is a landmark presentation of our entire show, not a pre-collection or a presentation of selected items,” Louis Vuitton president Yves Carcelle stressed after the presentation at a dome-shaped tent in Yumenoshima Park, in the east of the Japanese capital. “This is an opportunity for us to communicate directly with our important Asian audience, while giving them a small thank you for their support for Louis Vuitton throughout its history,” he said. Carcelle noted, however, that the Tokyo show “will remain the exception… It may be the only one… We don’t want to do 14 shows around the world, as that would just descend into something very commercial, and these shows must remain a snapshot of the fashion world at a given moment.”
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