WARREN, NJ — The family-owned sandwich shop Yella’s is expanding to open its first Somerset County location in Warren Township.
“We signed the lease last month and should be starting construction in a few weeks,” said John Kim, Yella’s Director of Operations to Patch. “We hope to open by late spring and early summer.”
The new location will be opening at 10 Independence Blvd. inside the new retail center.
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Danielle Lorenzo, who heads up marketing for Yella’s, is a fourth-generation and great-granddaughter of Grandpa “Yella,” who got his name for being a caller to dancers in the 30s and 40s. He was always yelling and screaming to get people to the dance floor and the nickname stuck.
The first restaurant opened in 1967 in North Bergen and then switched to focusing on its grab-and-go business. About three years ago, Yella’s rebranded themselves to come back and open in Hawthorne. Now they are expanding into Somerset County.
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“We are focused on our values, quality, and commitment to the community,” said Lorenzo. “We offer quality ingredients and nostalgia.”
“The atmosphere is a mix between old school retro with a modern twist,” said Kim. “It’s like going back to its 50s and 60s roots with a redesign and a modern twist. We still offer classic items both from a food and music perspective with a fun, inviting decor and fun milkshakes.”
The menu offers a variety of burgers, sandwiches, wings, milkshakes, and desserts. Many of the sandwiches also have a personal tie for the Yella’s family.
“Our signature sandwiches are named after family members or neighbors,” said Lorenzo.
For example, the Charlie is named after Lorenzo’s dad’s uncle. Lorenzo noted her family is Italian and would have large meals together with antipasti.
“Charlie would use the leftovers from dinner and antipasti to then make sandwiches,” said Lorenzo.
The new location will also offer catering.
To learn more about Yella’s or to follow them for construction and opening updates visit yellas.com or facebook.com/yellas.original or instagram.com/yellas_original.
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